Be unique in italy
Italian DMC since 1969
ABOUT US
What sets us apart
the difference
We have always strived to provide our clients with rare and authentic experiences. We carefully consider every detail that gives exclusivity and a dynamic edge.
As a result of our longstanding relationships in the travel and events industry, we have established many high-profile partnerships and numerous VIP collaborations. Our high-level connections can offer our clients access to otherwise ‘off-limits’ locations.
As one of the leading Destination Management Companies in Italy, we are very proud to BE part of a team that is incredibly focused and enthusiastic about our work. When you choose us as your destination management service provider, you can be confident that you will have a truly memorable, immersive, and remarkable experience.
Our Company
Since 1969, we have been your most trusted Italian Destination Management Company (DMC) and incoming tour operator. We always strive to provide our clients with rare and authentic experiences, carefully considering every detail that gives exclusivity and a dynamic edge.
Years of experience
Our Mission Statement
“At Be Unique in Italy, luxury is more than indulgence—it’s a personal journey.
We craft bespoke travel and event experiences that showcase Italy’s unmatched beauty, cultural depth, and culinary heritage, all tailored to reflect the desires of each individual guest.
With over 50 years of expertise behind us, we offer privileged access to iconic sites and hidden gems alike, supported by a dedicated team and 24/7 concierge service. Every experience is shaped with passion, precision, and creativity.
We don’t follow a one-size-fits-all approach or fall into the clichés of exclusivity. Instead, we create meaningful experiences rooted in genuine connections. It’s not exclusivity for the sake of it, but the passion behind what we do that sets us apart, creating something truly extraordinary.
Each itinerary is designed with purpose—not only to inspire, but to respect. Through conscious choices, responsible partnerships, and care for the communities we engage with, we ensure our journeys leave a positive impact.
Where luxury is not a limit®.“
Who we are
We specialise in providing unparalleled luxury events and unique travel experiences. Our company’s legacy of renowned expertise has been passed down from father to son for more than 50 years – always committed to ensuring our clients receive exceptional value.
Our team
Our multilingual staff will always exceed your expectations. Our team loves what they do and treats their work as a vocation, paying meticulous attention to detail.
As a result of our multiple offices, we can provide a higher level of service than many of our competitors.